Before you settle on an event, beware of costs over and above the booth fee. Do you need electricity and wi-fi or carpet? What the heck is drayage? Does the union handle installation and setup? Is lead retrieval available? Is it an additional charge?
A little creativity might stretch your budget to make that “Shining Star Event” possible. Does the event organizer offer any volunteer opportunities? Can you work the golf outing? Help with registration? Apply for a presentation opportunity? Conduct market research during the event? Share a booth with a strategic partner?
Before you take on an additional role around the event, you’ll want to find out if there will be any shout out to your brand or booth. Is a free sponsorship just that? Will you recoup your investment for multiple display locations? You’ve done a great job helping in the kid’s activity area, how will your new contacts find you when you’re back at your booth? Were the parents inspired to book services? Perhaps your efforts would be better focused on your own space.
Did you decide to share a space with a colleague because the price was right? Not all venues lay out perfectly for 10’X10’ or 10’X20’ spaces. Can your display accommodate one of the building’s structural support columns? Fire doors or walls can create odd shaped spaces that might be perfect for a sole proprietor.