It has been demonstrated within the past few years that social media has a lead-to-close ratio that is about 100% higher than traditional outbound marketing strategies.
Engaging with your target audience is critical for the success of your business, but many entrepreneurs and even some social media experts are unaware of the best tips and tricks. I’ve listed below some of the most effective strategies you can implement to take your business to the next level.
Engagement Through Questions
In other words, the audience should be engaged with a question in order to produce a response. Take a look at these two examples:
“Recent studies have shown that Facebook is the best social media tool for businesses”.
“What do you think about the recent studies that names Facebook as the best social media tool for business?”
The question is much more likely to generate a response from any visitor or follower. The longer a discussion is interactive, the higher the chances are of creating a responsive audience. In turn, they are likely to examine the products or services that you offer in the future.
Polls, Quizzes and Surveys
Many social media sites give you the ability to create polls, quizzes and surveys. This is a great way to enable a post to go viral while simultaneously getting feedback for your next product or service announcement. Such questionnaires are excellent ways to get to know your targeted demographic. By understanding your target audience’s opinions, you will be able to focus your products and services around their needs.
Videos Will Engage Faster and Easier
It is amazing that very few businesses utilize videos as a social media strategy. It has been proven that a staggering 65% of individuals will visit the website of a business owner after watching their video. Utilizing videos as a marketing strategy is a great idea for a many reasons. First, many users are more likely to watch (or listen to) a video while on the run as opposed to reading small text on a Smartphone. Secondly, videos help you position yourself as an authority figure within your niche. Some great ways to create videos, is to answer popular questions, introduce a new product or service or even expand on the results of your polls, surveys and quizzes. It’s not just about YouTube anymore. Facebook videos, help take interaction and promotion to the next level.
Be Present Where They Are Present
One of the challenges that many business owners encounter is that they simply don’t have the time to keep track of all the platforms. In turn, posts can become stale or non-existent, and enough attention is not devoted to this powerful marketing medium. You don’t have to be everywhere. You just have to be where most of your target market frequents. Facebook has over 1.41 billion users and many are waiting to see your product or service if it helps them eliminate pain or increase pleasure.
Social media is an ever-evolving platform. So, what worked well yesterday could be outdated tomorrow. It is imperative that you know what works well now, and should continue to work for you in the future. For this reason, I have created a workshop that will reveal breakthrough Facebook advertising strategies you can implement for your business in order to reach the next level.