Setup day for your big event is quickly approaching. Do you have one or more stories to tell your potential clients? With proper planning, your space can reflect your branding message while functioning as home base during your event activities. How are you going to decorate your new pad?
You’ll want to perform a dry run before the actual setup. If you’re expecting large numbers of show visitors, perhaps you’ll want to arrange your displays to direct traffic. Will you demonstrate your product or service? Display space for inventory and sales material is an obvious requirement but what about creature comforts? Do you have tables and chairs for staff or waiting visitors? Will you keep water and snacks on hand? You’ll appreciate an extra pair of shoes for yourself.
Don’t underestimate the value of décor. Walls can provide separation from the neighboring booths and help minimize visual distractions. Table cloths add a polished finish and provide storage for boxes and supplies.
How will you capture client details? A business card scanner is efficient but a raffle or giveaways could help acquire contact info more easily while enhancing the client experience. Revenue collection might be better off in a more private area. None of us appreciates someone looking over our shoulder when we pull out our wallet.
Before you finalize your space, step back and scrutinize the area from all angles. Use a critical eye and keep an open mind.
Ask for opinions!
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